(A Part of Digital Marketing Course Assignment )

Video Script:

There are plenty of ways to create content and drive engagement in order to achieve digital marketing goals. After attempting this assignment, I found that Blogs, Podcast and YouTube videos have greater effectiveness if I had to choose between the different content marketing options and not get overwhelmed.

Image credit: themarketingnutz.com

What is Personal Branding?

Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact.[1] (Wikipedia)

So, you ask what is love?

I heard it mentioned in songs, in movies with similar themes, reading books, and in my imagination while looking at the full moon sky, yet it always left me speculating.

I often mused if there was a common definition, to simplify its general understanding, but there was none. After all, how can you recount the intangible, a feeling that is but fleeting…

And then on 11 Dec 2019, I attended my parent’s golden marriage anniversary with my siblings, extended family & friends to wish them prosperity, good health, and happiness that they truly deserved.

Image Credit: yourdigitalrecource.com

I reviewed 3 companies (and all 3 happened to be in the technology vertical), HubSpot Academy, Australian Academy of Digital Marketing, and LinkedIn for understanding their inbound marketing practices. Out of the 3, I chose the Australian Academy of Digital Marketing & LinkedIn for my assignment study.

Each Organisation’s Approach to Inbound Marketing

The premise of inbound marketing is to convert strangers into visitors, visitors into leads, and leads closing into customers who if kept delighted, often become brand promoters.

1)HubSpot Academy had detailed information on Inbound Marketing methodology and useful resources which I referred continually to check on my understanding while attempting this assignment. …

(Evolution Of Digital Marketing — Part 2)

Video Pitch Notes:

ARPA’s (Advanced Research Project Agency) efforts in 1970’s to send digital messages across computers was the beginning of internet. With the development of ‘World Wide Web’ in 1990’s, internet became accessible to the people at large.

Early Internet users were government, military officials and college students.

Today there are 4 billion internet users globally. Out of the 7.6 billion people, 2/3 have mobile phone.

People use variety of devices to access internet. Smart phones, laptop, desktop computer, iPad / tablets and smart TV sets. …

Apple’s Extended Marketing Mix, A Brief Case Study

Apple has effectively used an extended marketing mix optimising the 7 P's and strategies corresponding to the approaches of competitors in product technology space.

1. PRODUCT

Lately, I think more about the purpose of this life and what is it that I can offer to the world. In my teenage years it was all about my dreams and my future and everything that I wanted to be. Now, years later, as I see my child growing, my concerns range from what kind of future will he inherit and how can I make it better for him and children in general ?

A lot has changed from those childhood years of free style unsupervised fun when I was a child, to ‘safety’ as the foremost thought when…

Fault lies in the stars or Stars conspired to make it happen- two options to reflect on life events. For each one of us, the way life shows up down our corridor is unexplained and also pretty unique.

Whilst it’s not unusual to envy others, who seem to have got their acts right the first time, for the rest it’s important to embrace the setbacks and pick the clues guiding the path to the future yet unknown.

Perhaps the ones who got it right the first time, it could be the fateful collision of the stars with extra sparkle that…

Some prophets say the world is gonna end tomorrow

But others say we’ve got a week or two

The paper is full of every kind of blooming horror

And you sit wondering

What you’re gonna do.

I got it…Come… And be my baby…” — Maya Angelou

This morning been like usual…its getting late for school, C’mon boy, get into the room…you need to be at school on time..you haven’t even eaten the cereals..oh gosh even your bag, you haven’t kept yet…What’s wrong… and I continued screaming… !

My 10-year-old and few months Christopher Reeve a.k.a my sonny kept my tempo…

This moment as you pick another heart beat- is life, and that is all that matters…

Waking up sensing the sun shining at your face is the only truth — about life, and that is all that matters…

Feeling the love in the happy smiles of your loved ones, as you hug them once again — is life, and that is all that matters…

Friends who have your back, as they tell how much you mean, and now you can attempt anything with this belief- is life, and that is all that matters…

This moment, is all that you have…

Vandana Tulsyan

Brand Storyteller | Connector | Purpose-Driven Digital Marketer & Sales Professional | Content Strategist

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