Digital Marketing — A Perspective
(Evolution Of Digital Marketing — Part 2)
Video Pitch Notes:
ARPA’s (Advanced Research Project Agency) efforts in 1970’s to send digital messages across computers was the beginning of internet. With the development of ‘World Wide Web’ in 1990’s, internet became accessible to the people at large.
Early Internet users were government, military officials and college students.
Today there are 4 billion internet users globally. Out of the 7.6 billion people, 2/3 have mobile phone.
People use variety of devices to access internet. Smart phones, laptop, desktop computer, iPad / tablets and smart TV sets. Smartphone usage is found to be highest at 48% due to ease of use and portability.
People now spend on an average 3 hours and 22 minutes on their smartphones every day. There are 3.5 billion google searches made everyday and this volume of search is growing by 10% every year.
Countries with highest internet penetration rate are UAE, Norway, Qatar with 99% online usage rate, while North Korea ranks last with 0.08% internet penetration.
Online shopping and Ecommerce activity is estimated to reach 8.8% of total retail spending (Saleh, 2019).
UK has the highest retail Ecommerce sales as % age of total sales at 15.6%, followed by China at 13.8% (Saleh, 2019).
87% of shoppers use online reviews to decide their purchase according to the research statistics at Business.Com website.
Technology Trends fast becoming popular are –
1) The rise of voice search — voice control will soon replace the keyboards especially for search and social media interactions.
2) Machine learning — enabling tailored strategy towards consumers, helping the marketer.
3) Personalisation — enabling in improving customer experiences.
4) Smart Homes- easy to install home security systems making homes secure, helping people to monitor security far away from their home.
Technology is a great enabler. It has provided easy, cost effective and time efficient applications to empower people everywhere spurting in growth. Education, healthcare, home security, global communication, connectivity with far away friends & relatives is possible now due to these advancements.
However, technology is disrupting in reverse fashion too.
More people are connected virtually than face to face and still feeling isolated and disconnected, which is a telling oxymoron for the present times.
Reinventing the wheel of simple human connection is important to taper off the excesses of technology so that people talk to one another and feel the human touch.
We humans are social animals, gifted with intellect to make better choices. We need to be mindful of that advantage in all our digital interactions in order to benefit from technology without leaving ourselves to its virtual controls.
“We tamed nature, to give us power, we created myths, to unite our species, we are now redesigning life, to fulfil our wildest dreams, but do we know ourselves anymore? Or will our inventions make us irrelevant?”
- Yuval Noah Harari, Author of 21 Lessons for the 21st Century
Link for the Presentation on SlideShare:
https://www.slideshare.net/secret/H43ZjViGarZgx9
